Résumé


JANET GRAY MUNIZ is a professional marketing and communications writer highly experienced in

  • Building Client Brands
  • Creating Targeted Marketing Messages
  • Producing Engaging Video Content

AREAS OF EXPERTISE

Exceptional, Versatile Writing Skill | Creative Direction

Multiple Platform Media Production | Article Writing & Editing

Marketing Communications Strategy | Content Development & Execution

Creative Marketing Collateral | Complex Project Management

Client Service & Interpersonal Skill | Copywriting & Blogging

PROFESSIONAL EXPERIENCE

2014 – Present | EverEffect (Indianapolis, IN) | Senior Creative Content  Strategist

  • Develops content strategy for a diverse client base that speaks to multiple audiences, while insuring consistent communication and direction across national content and social media platforms

1993 – Present | Sageland Creative (Seattle, WA) | Principal and Creative Director

  • Develops marketing communications for over 10 clients including media companies, web startups and nonprofits
  • Delivers a range of services including creative direction, copy and scriptwriting, copyediting and media production
  • Creates content that increases brand visibility, builds revenues and diversifies customer base

Recent Engagements Include:

  • Publicity, Social Media & Communications Writer for the Lake Wilderness Arboretum Foundation/Maple Valley, WA, increasing awareness and volunteer initiatives
  • Founding Editor of ChildrensRetailToday.com, combining a unique inside look at children’s retail with a passion for children’s fashion
  • Writer/Producer for D.U.S.E. Media/San Diego, CA, producing compelling video presentations for pre-trial use
  • Blogger/Writer for Maya Whole Health Studio/Renton, WA, improving online and social media communications
  • Senior Writer/Producer for Produce Your Life/La Jolla, CA, a personal and corporate enhancement service; produced over 10 multi-purpose marketing video packages to date
  • Founding Blogger for BargainChildrensClothing.com/New York Metro, creating a social network that drives sales
  • Chief Content Director for brainywoman.com/Arcadia, CA, an online women’s empowerment resource; developing, writing and editing all content for website, quarterly magazine and blog
  • Managing Editor and Feature Writer for HUDSON’S Childrenswear Review, establishing it as a leading trade publication and authority in the children’s product industry
  • Lead Blogger for morefocus media’s number one website, SleepDeprivation.com; also delivering informative articles for morefocus sites covering whole health and wellness, pets and best business practices.

Past engagements include producing hundreds of entertainment program promotion packages, sales presentations and brand campaigns, managing creative departments and projects, writing TV, radio and print advertising, orchestrating press coverage and media campaigns for top tier clients The WB Network, 20th Television, Tribune Broadcasting, Encore Media Group, NBC, ESPN, HBO and The Lippin Group, among others | 1993 – 1998

2001- 2005 | Q13FOX/Seattle’s WB (Seattle, WA) | Creative Services Director

  • Directed creative services for two television stations; developed plans to incorporate third station (WB/Portland)
  • Collaborated with sales department to create new guidelines for duopoly sales and  value-added packages, increasing exposure for ad clients and boosting client buy rates
  • Managed an eight-person team of writer/producers, community affairs, marketing, traffic and web specialists; worked in tandem with art department
  • Co-created new branding campaign for Seattle’s WB, leading to an immediate boost in ratings
  • Strengthened stations’ charity program with The Children’s Holiday Campaign, an annual fundraising effort that enhanced relationships with the community and ad clients
  • Redesigned traffic procedures and revamped spot inventory, increasing efficiency of promo placements
  • Introduced new technology for in-program promotional messages
  • Won a National Telly Award for video sales presentation

1998 – 2001 | KSWB-TV (San Diego, CA) | Creative Services Manager

  • Served as second in command of the creative services department, managing a team of four writer/producers, traffic and web specialists
  • Wrote and produced award-winning  image and program promotion packages for San Diego’s then-WB affiliate; Won several local Emmy, National Telly and Vision Awards
  • Launched and branded WB News at Ten, a new nightly news program
  • Recognized for team leadership with two station Team Spirit Awards

1993 – 1996 | Tribune Creative Services Group (Atlanta, GA| Supervising Producer

  • Made television ratings history as a direct result of advertising efforts for Xena: Warrior Princess, displacing Star Trek as the syndicated television ratings leader
  • Served a variety of clients, from Universal Television to Tribune Entertainment; directed, planned and delivered launch, image and episodic promotion  packages for nationally syndicated television programming, including Hercules: The Legendary Journeys, William Shatner’s TekWar series and major movie packages among others

Previous relevant experience includes serving as Promotion Director for WPIX-TV (New York, NY) –developing and producing award-winning brand campaigns that boosted overall ratings- and as Writer/Producer for TBS (Atlanta, GA)

EDUCATION & PROFESSIONAL DEVELOPMENT

Continuing education in online media production, WordPress website design, writing, blogging, online video and best business practices at MediaBistro.com, WebAcademy.org, Writing it Real writer’s conferences, Promax|BDA, American Management Seminars, Tribune Leadership Seminars and Landmark Forum

St. Bonaventure University (St. Bonaventure, NY) | BA, Mass Communication

Volunteer Work includes press and public relations for Lake Wilderness Arboretum Foundation, Maple Valley WA; press and public relations for Soroptimist International of Ramona, CA

Personal interests include cooking, yoga, quantum physics, meditation, gardening, writing poetry, travel, reading, watching great drama and movie entertainment, music, the NFL, tennis, horse racing, wine tasting, hiking.

INDUSTRY AWARDS FOR CREATIVE EXCELLENCE

San Diego Emmy | 3 for Best Achievement in Writing, Promotional Announcement/7-time Finalist

New York Emmy | Best Achievement, Computer Animation

International Monitor Award | Best Achievement, Promotions, Finalist

Advertising Age Creativity Award | Computer Animation

National Telly Award | 5  for Video/Film and Computer Animation

National Vision Award | Sales Presentation

National Promax Gold Medallion | Large Market TV Image | 2 nominations, Large Market Promo Announcement

National Promax Silver Certificate | Sales Presentation, Video or Film

National Promax Certificate of Merit | Large Market Radio Announcement

National Promax Certificate of Merit | Large Market In-House Episodic TV Announcement

New York State Broadcasters Award | Outstanding Promotional Announcement

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